I took a class called Social Media and Audience Strategy in the fall of 2022 and completed a group project. Each group was assigned a client to do a deep dive into their brand, audience, social media, SEO and analytics. Ours was Vox Magazine, an arts and culture magazine in Columbia, Mo. We then created a presentation with our findings. I was responsible for conducting a brand audit, and I learned how to strategically evaluate a brand and how to identify opportunity for improvement.