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WORK EXPERIENCE

Program Associate

University of Missouri Hillel

January 2024 - Present

  • Craft messaging and generate a plan for dissemination of marketing materials for two annual fundraiser events with associated campaigns to reach current and potential donors and stakeholders

  • Cultivate and mentor student leaders, fostering a collaborative and inclusive environment 

  • Plan weekly programs and holiday events with  student leadership and staff to engage Jewish students on campus

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Winter Advertising Intern

VML - New York City Office

January 2024

  • Collaborated with a team to create an advertising campaign in two weeks for a real-life technology client, focusing on their AI solutions

  • Conducted extensive research to develop a campaign strategy; use it to generate assets for execution and select appropriate channels

  • Pitched our ideas to the client and their team through a planbook and slide presentation 

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Marketing & Communications Assistant/Social Media Intern

University of Missouri Division of Student Affairs

January 2021 - December 2023

  • Generated Instagram, Facebook, and Twitter content for @MizzouLife to showcase the student experience and provide involvement opportunities and information, doubled Instagram following after three years

  • Wrote copy for the Mizzou Families Facebook page to offer parents information as well as advice and tools to help their student 

  • Helped manage the Mizzou Health and Well-Being and MizzouRec social media accounts, created content to spread awareness about services and opportunities

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Strategist

University of Missouri AdZou

August 2023 - December 2023

  • Worked as part of a student-led advertising agency to create a brand launch campaign for our assigned client (Full Circle Marketing, CFM Insurance’s new in-house marketing agency for brokers)

  • Coordinated in-depth interviews between agency members and insurance brokers across Missouri to conduct primary research on brokers’ marketing needs

  • Pulled research-based insights to inform campaign strategy, developed a big idea and target profiles for the campaign based on them  

  • Shared our findings with our client through a cohesive presentation and plan book detailing industry research, campaign strategy, and tactical execution

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Marketing & Communications Intern

Food Bank For New York City

June 2023 - August 2023

  • Assisted in the creation of internal and external email marketing and communications materials to update readers and inform them of engagement opportunities

  • Wrote stories for the Food Bank For New York City blog, sharing recaps of significant events

  • Helped coordinate Food Bank For New York City’s participation in the NYC 2023 Pride Parade

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LEADERSHIP EXPERIENCE

Development and Communications Intern

University of Missouri Hillel

January 2022 - May 2023

  • Managed and reorganized internal systems and databases to ensure the inner workings of the organization are running smoothly

  • Planned and executed our first Border Wars Fundraiser which entailed collaboration with University of Kansas Hillel staff; raised over $7,500.

  • Executed annual Brisket Sandwich fundraiser in which we sold lunches to students and Columbia community members; spearheaded lunch preparation, event logistics and community outreach

  • Revived Mizzou Hillel alumni Facebook groups to maintain alumni relationships and increase donations from them

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Marketing Intern

University of Missouri Hillel

August 2021 - May 2022

  • Created social media posts for the Hillel Instagram to display a sense of community within Hillel and compel followers to be active within the Jewish community by participating in the organization

  • Engaged with new members at programs so they felt welcome at Hillel 

  • Designed weekly email newsletters to inform members about events occurring at Hillel

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Triangle Chair

University of Missouri Sigma Sigma Sigma, Eta Chi Chapter

May 2022 - Present

  • Designed our chapter composite for the 2022-2023 academic year

  • Organized and determined logistics for  chapter photoshoot

  • Maintained consistent, thorough communication with chapter leaders and members to ensure photoshoot success

 

Public Relations Committee
University of Missouri Sigma Sigma Sigma, Eta Chi Chapter

September 2021 - January 2022

  • Created and designed Instagram posts and Stories to celebrate our chapter through event promotion and recaps and new member shout-outs, showcasing our sisterhood to the broader Mizzou community 

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EDUCATION

University of Missouri - Columbia, Mo.

  • August 2020 - December 2023

  • Major: Journalism with an emphasis in Strategic Communications

  • Minor: Music

  • GPA: 3.67, Graduated Cum Laude

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AWARDS AND HONORS

  • University of Missouri Dean’s List: Fall 2020 - Spring 2022, Spring 2023

  • University of Missouri Walter Williams Scholar: August 2020 - December 2023

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SKILLS AND PROGRAMS

  • Content writing and marketing for social media, blog, email, newsletter, and web

  • Project managers: ClickUp, Airtable, Workamajig, Meta Business Suite

  • Automated marketing softwares: Mailchimp, HubSpot

  • Social media content creation and management: Adobe CC Express, CapCut, Adobe Premiere Pro, Canva

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CERTIFICATIONS​​

  • Google - Google Analytics 4

  • Stukent - Digital Marketing Internship Simulation Completion

  • Institute for Advertising Ethics - Certified Ethical Advertising Executive

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