WORK EXPERIENCE
Program Associate
University of Missouri Hillel
January 2024 - May 2024
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Planned & executed three annual fundraiser events/campaigns bringing in over $13,000 in total revenue, generated multi-channel marketing materials & strategies to encourage attendance and donations
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Cultivate and mentor student leaders, fostering a collaborative and inclusive environment
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Hosted weekly programs & holiday events with student leadership and staff to engage Jewish students on campus
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Winter Advertising Intern
VML - New York City Office
January 2024
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Collaborated with a team to create an advertising campaign in two weeks for a real-life technology client, focusing on their AI solutions
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Conducted extensive research to develop a campaign strategy; use it to generate assets for execution and select appropriate channels
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Pitched our ideas to the client and their team through a planbook and slide presentation
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Marketing & Communications Assistant/Social Media Intern
University of Missouri Division of Student Affairs
January 2021 - December 2023
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Generated Instagram, Facebook, and Twitter content for @MizzouLife to showcase the student experience and provide involvement opportunities and information, doubled Instagram following after three years
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Wrote copy for the Mizzou Families Facebook page to offer parents information as well as advice and tools to help their student
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Helped manage the Mizzou Health and Well-Being and MizzouRec social media accounts, created content to spread awareness about services and opportunities
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Strategist
University of Missouri AdZou
August 2023 - December 2023
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Worked as part of a student-led advertising agency to create a brand launch campaign for our assigned client (Full Circle Marketing, CFM Insurance’s new in-house marketing agency for brokers)
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Coordinated in-depth interviews between agency members and insurance brokers across Missouri to conduct primary research on brokers’ marketing needs
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Pulled research-based insights to inform campaign strategy, developed a big idea and target profiles for the campaign based on them
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Shared our findings with our client through a cohesive presentation and plan book detailing industry research, campaign strategy, and tactical execution
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Marketing & Communications Intern
Food Bank For New York City
June 2023 - August 2023
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Assisted in the creation of internal and external email marketing and communications materials to update readers and inform them of engagement opportunities
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Wrote stories for the Food Bank For New York City blog, sharing recaps of significant events
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Helped coordinate Food Bank For New York City’s participation in the NYC 2023 Pride Parade
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LEADERSHIP EXPERIENCE
Development and Communications Intern
University of Missouri Hillel
January 2022 - May 2023
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Managed and reorganized internal systems and databases to ensure the inner workings of the organization are running smoothly
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Planned and executed our first Border Wars Fundraiser which entailed collaboration with University of Kansas Hillel staff; raised over $7,500.
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Executed annual Brisket Sandwich fundraiser in which we sold lunches to students and Columbia community members; spearheaded lunch preparation, event logistics and community outreach
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Revived Mizzou Hillel alumni Facebook groups to maintain alumni relationships and increase donations from them
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Marketing Intern
University of Missouri Hillel
August 2021 - May 2022
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Created social media posts for the Hillel Instagram to display a sense of community within Hillel and compel followers to be active within the Jewish community by participating in the organization
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Engaged with new members at programs so they felt welcome at Hillel
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Designed weekly email newsletters to inform members about events occurring at Hillel
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Triangle Chair
University of Missouri Sigma Sigma Sigma, Eta Chi Chapter
May 2022 - Present
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Designed our chapter composite for the 2022-2023 academic year
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Organized and determined logistics for chapter photoshoot
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Maintained consistent, thorough communication with chapter leaders and members to ensure photoshoot success
Public Relations Committee
University of Missouri Sigma Sigma Sigma, Eta Chi Chapter
September 2021 - January 2022
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Created and designed Instagram posts and Stories to celebrate our chapter through event promotion and recaps and new member shout-outs, showcasing our sisterhood to the broader Mizzou community
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EDUCATION
University of Missouri - Columbia, Mo.
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August 2020 - December 2023
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Major: Journalism with an emphasis in Strategic Communications
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Minor: Music - Violin Performance
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Graduated Cum Laude​
AWARDS AND HONORS
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University of Missouri Dean’s List: Fall 2020 - Spring 2022, Spring 2023
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University of Missouri Walter Williams Scholar: August 2020 - December 2023​
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SKILLS AND PROGRAMS
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Content writing and marketing for social media, blog, email, newsletter, and web
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Project managers/Content Calendars: ClickUp, Airtable, Workamajig, Meta Business Suite, Pally
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Automated marketing softwares: Mailchimp, HubSpot
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Social media content creation and management: Adobe CC Express, CapCut, Adobe Premiere Pro, Canva
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CERTIFICATIONS​​
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Google - Google Analytics 4
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Stukent - Digital Marketing Internship Simulation Completion
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Institute for Advertising Ethics - Certified Ethical Advertising Executive
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OTHER EXPERIENCE/INTERESTS​
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Hostess at Stoney River Steakhouse Germantown: July 2024-present
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Live music lover: I've seen 80+ artists and counting!
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Violinist of 12 years