AdZou is a full-service, student-staffed advertising agency that I joined for my capstone. My team worked together all semester to create a plan book and presentation for Full Circle Marketing, an insurance-focused marketing agency within for brokers across the Midwest. We were tasked with conducting industry research, devising a launch campaign strategy and brand brief rooted in it, and developing tactics for execution.

As one of the strategists for Convergence Media Group, I spearheaded our research endeavors. I coordinated our team's in-depth interviews so we could look inside the minds of insurance brokers in Missouri and determine their marketing needs. We used this exciting intel in conjunction with extensive secondary research on the insurance industry to develop a detailed brand launch campaign, of which we're extremely proud.